Monday 17 January 2011

Research Summary

A brief list of the common factors we found that the Class were drawn to when doing this advert research task over the holiday. This task involved research Advert that we see everywhere that appeal to us and that we think is a good concept and successful adverts.


Visual Impact
Classic High Quality Photography
contrasting Use of Colour and Highlights

Use of known music tracks
Catchy Jingles
Repetitives Phrases
Shock Value "Cactus Dummy"
Use you strong branding identity
Crazy Ideas
Surreal Images
Clever, Skillful Craftmanship
Lifestyle Adverts
Use of Celebrities

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